ABOUT US

GiMi Fashion

Head office: 116 Long Acre, Covent Garden, London WC2E 9PA, United Kingdom
Email: [email protected]
Phone: (+44)-7520-626-999

Looking for that super sparkly party dress or those Insta-worthy heels? You’ve come to the right place. At Lux Store, we make it our mission to bring you the latest and greatest fashion. We’re all about those smokin’ hot styles which will get you noticed for all the right reasons.

 

Founded in 2016 by our very own boss babe, Amelia, Lux Store has evolved rapidly over the last four years and it just keeps getting bigger and better. From what started as an investment of £90 on eBay, that initial pack of few handbags has grown into the daily shipping of 50+ orders from our warehouse.

 

After graduating from university with a journalism degree, Amelia found herself struggling to land a relevant job in the North East and discovered there was a real gap in the market for selling ultra glam going out dresses at competitive prices. Taking inspiration from her hometown and party city of Newcastle, Amelia really tuned into her target customer base and used social media to spread the word about everything the brand stands for.

With that in mind, we are meticulous with creation so that every single one of our pieces are timeless and practical, as well as up-to-date with seasonal trends, in the hopes that our handbags can style women through life, from day to night and work to weekend.

Keeping the busy woman in mind, Amelia want their customers to know that they have designed fashionable, affordable and functional accessories, adaptable to all modern lifestyles.